Stories From St George

Heart of Australia isn’t just a healthcare service—it’s a lifesaving superhero in the outback, complete with its very own fleet of "Heart Trucks." These rolling legends roll into remote Queensland towns like the Avengers of medicine, delivering cutting-edge care, heart specialists, and diagnostics that save lives where they’re needed most. Think high-tech gear, compassionate pros, and a mission to make healthcare cool again.

When they came to us with a dream of a video to showcase their magic, we were all in. This wasn’t your average promo gig; it was a chance to spotlight something truly extraordinary. So, we grabbed our cameras, loaded up on caffeine, and hit the road with the Heart Trucks.

Production week was a whirlwind. Picture golden outback sunrises, kangaroos doing impromptu cameos, and patients sharing jaw-dropping stories of how the Heart Truck changed their lives. One bloke joked, “It saved my life and still arrived before my morning coffee.” From drone shots soaring over epic bush landscapes to up-close interviews that had us reaching for tissues, we captured every bit of the magic.

Back at HQ, we turned those moments into storytelling gold. Motion graphics? Nailed it. A soundtrack that makes you feel all the feelings? Oh, absolutely. The final video wasn’t just a campaign—it was an emotional rollercoaster (in a good way).

The internet went wild. Thousands of views, shares, and comments poured in, with viewers saying things like, “I didn’t even know healthcare could look this cool.” Even folks who’d never heard of Heart of Australia were jumping on board, eager to support.

This project wasn’t just another video—it was an anthem of hope and resilience, a love letter to the bush, and a megaphone for a service that changes lives. Heart of Australia is out there doing the impossible, and we’re proud to have been part of their story. Adventure, impact, and a dash of kangaroo dodging—that’s what this gig was all about

Client:

Heart of Australia

Deliverables:

Our role: