I Did It My Way: WTTF And Mass Personalisation
Lately I’ve realised that, what they’ve been saying in business broadsheets and new wave, managerial texts, is actually true this time. Adjust your shoulder pads peeps and open your Filofax, because you’re going to want to write this down: mass personalisation is a thing. A real thing.
I felt so good about my iPony, that it got me thinking about the other personalised experiences I’m up for, and I realised I’m gravitating towards it more and more. You might have noticed I dig cool t-shirts. I’ve now found a local place that prints whatever tag I want on my shirtfronts, and boy, haven’t I had some fun with that. But, it’s more than just your initials, stamped in gold, on your Paco Rabanne wallet or embroidered in the corner of your towel. It’s also personalising the experience itself. My favourite restaurant, Billykart Kitchen, holds table 15 for me whenever I book. They know it’s my spot and I don’t even have to ask. They greet me by name. It makes me feel all gooey inside. Like, I don’t know, a person not a number.
05 November 2018
- True story
- Almost a true story
- Fictional, inspired by a true story
- Completely fictional