Living With Aura

I’ll let you in on a little secret. A short time ago, we set a long term health goal. Well, actually, I set it and then let Jason know about it. To his credit, he’s on board. Mostly. "What is it?” I hear you ask. It’s: ‘active at 80’. I want us to be able to move and enjoy the freedom that growing older has to offer because, unless you’re a banana, I believe the older you get, the better you get. So, when Jason showed me these shots for the Aura campaign, I was enamoured. These wonderful, mature folks, laughing with mates, playing pool, drinking wine, eating and walking on the beach.   Sign me up and, in the meantime, I’m off to buy Jason some trekking poles. He’s excited….ask him about it.

Client:

Aura Holdings

Deliverables:

Our role: