Objective:
To cut through the noise and drive home a simple truth: process safety stops bad stuff from happening.
Strategy & Execution:
We created a raw, black-and-white pencil-drawn animation that strips it all back—no gloss, no fluff. Just a human, hand-drawn story that puts the risks front and centre. It’s gritty, honest, and deliberately low-fi to keep attention where it matters: on the message.
Outcome:
The result? Their best-received piece of content—ever. Shared widely, talked about onsite and off, and praised for finally saying what needed to be said. No sugar-coating. Just a powerful reminder that process safety matters—because bad stuff happens when it doesn’t.
