What Creative Services Are Covered by the Queensland Government Creative Services Panel

The Queensland All-of-Government Creative Services Panel (GGS0120-25) is a standing offer arrangement that covers a broad range of creative services for Queensland Government agencies. If you're trying to work out whether your project can be procured through the panel, here's a plain-language guide to what's covered.

What the panel covers

The panel covers the full range of services typically required by government communications and marketing teams. This includes:

Photography. Campaign photography, image library production, portrait and editorial photography, lifestyle and documentary photography, industrial and location photography.

Video production. Television commercials, social media video content, documentary and long-form video, corporate video, training video, event coverage, and live streaming. Aerial and drone footage where relevant approvals are in place.

Animation. Explainer animation, motion graphics, character animation, mixed-media animation, and educational animation content.

Campaign development. Creative concept development, campaign strategy, messaging and communications planning, behaviour change campaign design, and creative direction.

Graphic design. Campaign design, brand application, print and digital design, publication design, infographic development, and environmental design.

Content strategy. Communications planning, content frameworks, channel strategy, and audience research in support of creative production.

Post-production. Editing, colour grading, sound design, music licensing, captioning, audio description, and format delivery for digital, broadcast, and print.

What's typically not covered

The panel covers creative services, not media buying or placement. If your project requires the purchase of advertising space -- television airtime, digital display placements, outdoor advertising -- that's a separate procurement. Some agencies manage media buying through their communications team or a media agency. Some use separate procurement arrangements for media.

IT development, web development, and digital platform build are typically outside the creative services scope, though digital content and design for existing platforms is generally within scope.

How to confirm your project is within scope

If you're unsure whether a specific requirement falls within the panel scope, the most practical approach is to contact a panel supplier and ask. Suppliers on GGS0120-25 are familiar with the arrangement conditions and can tell you quickly whether your requirement fits.

Your agency procurement team can also advise on whether a particular requirement is within scope and whether any specific procurement thresholds or processes apply to your organisation.

Using the panel for complex or multi-format projects

The panel is well suited to complex creative projects that span multiple formats and disciplines. A behaviour change campaign that requires strategy, photography, video production, animation, and design assets can be managed through a single panel supplier engagement rather than separate procurement processes for each component.

End-to-end capability -- where strategy, production, and delivery are handled by the same supplier -- simplifies procurement, reduces handover risk, and maintains creative consistency across the project. It's worth asking suppliers directly whether they have full in-house capability or whether they rely on subcontractors for specific components.

Welcome to the Fold

We're appointed to the Queensland All-of-Government Creative Services Panel (GGS0120-25) and six other government panels. Our in-house capability covers strategy, photography, video production, animation, motion graphics, and post-production. We've been delivering creative services for Queensland Government agencies for more than twenty years.

If you want to check whether your project falls within the panel scope or talk through how an engagement might work, get in touch before anything formal happens.