BHP

Deep beneath the Earth's surface, in a uranium mine so deep that even moles would get altitude sickness, I found myself on the adventure of a lifetime armed with nothing but a camera a trusty assistant and a sense of humor.

As I descended into the abyss, I half-expected to find a secret society of subterranean creatures planning the next great disco revolution. Instead, I was greeted by a group of miners who looked at me as if I had just fallen from the moon.

"Are you lost, mate?" one of them asked. 

"No, just here for a bit of photography," I replied, trying to sound nonchalant despite being surrounded by more darkness than a bat cave.

"Photography? Here?" another miner chimed in, his helmet lamp casting ominous shadows on the walls.

"Yeah, thought I'd add some flair to my portfolio (and BHP's). You know, capture the radiant glow of uranium and all that jazz."

They exchanged glances that could only be described as a mix between confusion and amusement. Undeterred, I began shooing pictures, occasionally shouting, "Work it for me baby" to the unresponsive rocks and in truth miners.. 

The miners, perhaps bored with their daily routine, decided to join in the madness. One of them struck a pose giving me his best "miner chic" look.

As the camera fired away, I couldn't help but imagine the captions for my latest website gallery: "Miners in the Abyss," "Pickaxe Fashion Week," or maybe even "The Underground Comedy Club."

Client:

BHP

Deliverables:

Our role: