Let's Get it Sorted

The Let's Get It Sorted creative strategy was crafted with the primary goal of establishing trust and bolstering credibility. By designing characters that mirrored the attributes of the target demographic, we aimed to foster a deep sense of relatability. This approach was predicated on the belief that when the audience recognizes reflections of themselves within the campaign, it can intensify their connection to the core message, thereby motivating them to take action. To further this engagement, the creative scenarios accentuated positive behaviors, offering viewers aspirational touchpoints. Additionally, the scripts were cleverly woven with nuanced humor, ensuring that the audience was not only informed but also entertained, striking a balance between compelling narratives and pragmatic communication.

Our efforts bore fruit in a mere six weeks:

• We garnered a staggering 18.5 million impressions.
• Achieved a 37% brand recall, surpassing our initial target of 25%. Notably, this figure soared to 54% amongst 18-24 year olds.
• 67% of our viewers felt compelled to take some action post viewing our campaign.
• A resounding 71% reported heightened confidence in their recycling practices after being exposed to our campaign

Client was thrilled with this outcome and subsequently submitted the campaign for an advertising and communication award.